Introduction:

What is SALTT?

Utah based and sourced from the Great Salt Lake, SALTT is a sugar-free electrolyte drink mix designed to support hydration, energy, and electrolyte balance. As Art Director, my role is to maintain a consistent and cohesive brand across all digital and print platforms while continuing to evolve the visual identity.

Type of Work: Email campaigns, paid social campaigns, social media graphics, landing pages, product launches, print materials, and more.

Type of Work: Email campaigns, paid social campaigns, social media graphics, landing pages, product launches, print materials, and more. 

I use this product daily, so it’s great working for a company I genuinely believe in!

Digital & Print:

  • Billboard 1

  • 2025 Winter Ad Set 1

  • Social Static 1

  • Social Carousel 1

  • Billboard 2

  • 2026 Summer Ad Set 1

  • Social IG Story 1

  • Social Carousel 3

  • 2026 Summer Ad Set 3

2026 Summer Ads in Motion

Featured Project #1

Interlude Community Snow Show

Date
01/29/2026

The goal of this event was to create an engaging space where people could connect, express their creativity through art, and experience SALTT Electrolytes in a fresh and interactive way.

My Role

Design Hangout Space, Interactive Art Area, & Bar Assets

  • Developed the overall spatial layout and bird’s-eye floor plan for the experience.

  • Designed, painted, and prepared six canvases that formed a collaborative interactive art installation.

  • Painted custom skateboards and curated artwork to enhance the gallery wall style environment.

  • Created custom drop cloth backdrop tapestries for the main art feature wall.

  • Designed a-frame signage and promotional materials for the interactive art giveaway and entire space.

  • Selected décor, furnishings, and accessories that aligned with the event aesthetic based on what we already had.

Outcome: The space received overwhelmingly positive feedback from attendees, with many engaging directly with the interactive art installation. At the end of the event, a poster was created using the faces painted on the canvases throughout the evening, which quickly became a crowd favorite. The success of the experience reinforced the value of interactive, community-driven art, and opened the door for similar activations in the future.

Featured Project #2

Feelin’ Peachy Range Social

Date
06/15/2026

To celebrate the launch of SALTT’s new flavor—Feelin’ Peachy. We created an immersive golf-themed space that encouraged guests to interact with the brand in a fun and memorable way.

My Role

Create various collateral for the event:

  • Giant peach target prop placed on the driving range for an interactive challenge.

  • Custom fruit peach sticker concept for giant peach.

  • Branded table signage and A-frame displays throughout the event.

  • Handcrafted papier-mâché peach photo prop for guest photos.

feelin'-peachy-3.webp

Outcome: The Feelin' Peachy launch was a successful event that generated excitement around SALTT's newest flavor while introducing the brand to the golf community. As one of our first activations in the golf space, the event served as an opportunity to test a new audience through an engaging, interactive experience. The positive response, high product interest, and overall attendee engagement made the launch a strong success and provided valuable insights for future golf-focused events.

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Logos & Marks