Hi, I’m Becca.
A designer, art director, and lettering artist based in Salt Lake City, Utah.
Currently, I serve as Art Director at SALTT Electrolytes & Keto Chow, bringing 11+ years of professional design experience to brand development, packaging, marketing campaigns, and creative strategy. I earned my B.A. in Graphic Design with a minor in Interactive Media from Grand View University in Des Moines, Iowa.
My design style is clean, colorful, and often experimental—especially when it comes to typography and lettering. At the same time, I pride myself on being adaptable. Whether a project calls for bold, expressive visuals or a simple, refined solution, I enjoy finding the right approach for the brand and audience. I’m constantly exploring industry trends, studying competitor products, and pushing myself to create the best solution.
One question I hear often is whether I can design in a more minimal style since much of my personal work is vibrant and playful. The answer is absolutely. I believe great design is about solving problems, and sometimes the strongest solution is the simplest one. Knowing when to add and when to remove is an essential part of the creative process.
When I’m not designing, you can find me running, golfing, snowboarding, playing pool, propagating my ever-growing collection of plants, exploring the outdoors, hand lettering, appreciating tattoo culture, or spending time with my two cats, Stella and Luna.
