Hi, I’m Becca! A designer, art director, and typography/lettering enthusiast based in Salt Lake City, Utah.

Currently, I serve as Art Director at SALTT Electrolytes & Keto Chow, bringing over 10 years of professional design experience to brand development, packaging, marketing campaigns, and creative strategy. I earned my B.A. in Graphic Design with a minor in Interactive Media from Grand View University in Des Moines, Iowa.

Throughout my career, I’ve had the opportunity to work with incredible teams, including my internship at Meredith Corporation (now Dotdash Meredith) and 818 – a tiny design empire. These experiences helped build a strong foundation in typography, branding, and visual communication that continues to influence my work today.

My design style is clean, colorful, and often experimental—especially when it comes to typography and lettering. At the same time, I pride myself on being adaptable. Whether a project calls for bold, expressive visuals or a simple, refined solution, I enjoy finding the right approach for the brand and audience. I’m constantly exploring industry trends, studying competitor landscapes, and pushing myself to create thoughtful, effective work.

One question I hear often is whether I can design in a more minimal style since much of my personal work is vibrant and playful. The answer is absolutely. I believe great design is about solving problems, and sometimes the strongest solution is the simplest one. Knowing when to add and when to remove is an essential part of the creative process.

When I’m not designing, you can find me running, golfing, snowboarding, playing pool, propagating my ever-growing collection of plants, exploring the outdoors, hand lettering, appreciating tattoo culture, or spending time with my two cats, Stella and Luna.

Thanks for stopping by. I’d love to connect and explore how we can create something great together.

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—Former Customer